Every website owner needs to think about “conversions” as an essential metric on their website.

You may have hired the most expensive copywriter, done perfect on-page and off-page SEO, placed ‘call to action’ buttons on the site, but that cannot guarantee conversions. If you want to make the best use of your web pages, then you need to focus on conversions.

Every website owner needs to think about “conversions” as an essential metric on their website.

You may have hired the most expensive copywriter, done perfect on-page and off-page SEO, placed ‘call to action’ buttons on the site, but that cannot guarantee conversions. If you want to make the best use of your web pages, then you need to focus on conversions.

What good is a website that doesn’t generate business? So, it is better that you work towards a conversion-centric design for your wordpress website or blog.

However, designing for conversion is not easy. Else everyone with a website would be successful. Many of those who run a wordpress blog or website lack the importance and knowledge of conversion optimization.

While designing for conversion, you need a delicate balance among user experience, speed, content, and call to action elements that drives sales.

DIVI Theme makes it easy to design conversion-centric pages for even a noobie with no prior experience.

In this article, we will discuss the features of a good conversion page and why Divi should be your first choice to build conversion-centric design pages.

So, it is better that you work towards a conversion-centric design for your wordpress website or blog.

What is Conversion-Centric Design?

The conversion design, also known as Conversion Centric Design (CCD), is a design philosophy that focuses on creating an experience to bring visitors to a business goal. Rather than just hoping that visitors will respond to your CTA, he is actively working to get visitors through the sales funnel and the desired outcome.

Important Principles of a Good Converting Page

There are seven important design principles that are used within a conversion-centered design of a web-page. They are:

  1. Encapsulation – This term is popular with the programmers; however, it has got its application within the web design too. You can place your CTA within a separate frame without worrying to change HTML, CSS etc. whatever is outside of it.
  2. Contrast and Color – Make your CTA button different from the rest. So, that it’s easy for the reader to differentiate your CTA element from other contents on the page. Use correct color psychology principle to the right kind of conversion.Read this post by Neil Patel on Color Psychology to learn more about using Color.colors psychology conversion
  3. Directional cues – Use visual cues to direct the user to your CTA. For example, you can use down-arrow or side-arrow to guide the user to your CTA element.
  4. White space– Use ample white space on the page so that you can make it easy for the user to focus on the CTA element. Too much of content without area makes it difficult to see.
  5.  Urgency and scarcity– Creating a sense of urgency help user to convert fast. If the user knows that the offer will be forever, then the user might feel a bit lazy to decide. But if the there is a sense of urgency like the offer will end within a stipulated time, the user does feel more urgent to act.
  6.  Attractive Offer – Show the user a sneak peek into your product. A video demo, a presentation or anything that gives the user a bit of confidence that they’re going to benefit from the deal and that you’re confident about what you’re selling.
  7.  Social proof– Social proof is now a must for a good conversion focused page. It creates authenticity, trust, and credibility to your offer. Testimonials by real people show that others believe in your product and make the conversion easier.

3 Essential Design Elements For A Good Conversion Focused Page

We have discussed the most important principles of a good conversion focused page. However, at the minimum, you must have three essential design elements that are key for conversion as a starting point.

  • Color Combination – a good color combination for your landing page is a must. Usually, a combination of 2-4 colors with good contrast is enough. Don’t add too many colors on the page.
  • A Good Headline – A good headline that points out any benefit that is attractive enough to keep the user on the page. We use the Headline Analyzer tool to craft attractive heading.
  • Appropriate Call to action– Good call to action elements that stand out on the page.

Create Conversion Focused Design In WordPress Using DIVI Theme

All these information about conversion-centric design might seem mind-boggling, but if you’re a Divi user, then you don’t need to worry.

Divi- The ultimate multipurpose wordpress theme makes it easy to create all the critical conversion elements within a page quickly. It is a great theme for designing conversion-centric landing pages.

Keep in mind that every page has a specific purpose, so every page must have a conversion goal.

There are good examples of conversion-focused landing pages within the Divi library. You can simply drag and drop the elements to re-arrange as per your choice. You can also build from scratch if you want but keep in mind the essential principles we have discussed above.

Increase Conversions In WordPress Sites Using Divi Leads

The new Divi feature, Divi Leads makes Divi among the most powerful wordpress theme for conversion at par with Thrive. Divi Leads feature can help you improve your conversion by testing the performance of your page elements.

You can not only create unlimited variations of your page but also check the conversion rate in it. With different content and design variants on each page, it makes super-easy for you to determine which versions generate the highest conversion rate compared to the goal you set.

Some Important Things To Consider About Call To Action

The copy of the page plays an important role in the conversion, but a good text will be ignored if the design is distracting, cluttered, confusing, too flashy or just ugly. So, make sure that the design is soothing to the eye.

Always make sure your CTA is above the fold. It should not distract the user but catch your reader’s attention.

Sidebars often contain CTAs such as newsletter subscriptions, advertisements, social links, RSS subscribers, or even comments. But not all websites will benefit from a sidebar. Some readers do not even notice them. Like any Call To Action, it should be above the fold.  If you use your sidebar correctly, it will also drive your CTA. So, use the Divi elements carefully when designing a conversion-centric landing page for your site

An important part of the design a page for conversion is to test the results. Each element of a conversion must be tested and improved. If it doesn’t convert well, you need to change and test it. As we have discussed, you can easily do so using the Divi Leads.

Conclusion

 

Designing a conversion centric page in wordpress is now easy with Divi. Using Divi builder and Divi Leads, you have all the necessary tools to build a good converting landing page.

Now, it’s your turn. Do you use Divi theme to build high converting landing pages? Do you have anything to share with us?

Let us know in the comments.