Do you get good amount of traffic on your blog and want to make money by selling ads? If so, then read on. For in this article, we will see different ways to sell ads on your blog.

But before we discuss the different options to enable selling of ads on your website, lets first discuss the different ad types. This will help you to understand which ad type you should place on your blog and which option would be best for you to choose.

 

Different Ad types

There are four common types of ads that are commonly used. Let us understand the different types.

1. CPC  Ads 

These are the most common types of ads where you get paid when a user clicks on an ad. This type of ad is common because it is mutually beneficial. Advertiser pays only their ad is clicked upon. When running this type of ad, you need to ensure that your ad is placed strategically, places where the user can easily click.

2. CPM Ads 

Cost Per Thousands Ads are those ad types which are sold on the basis of number of views. You get paid whenever the ad is viewed. But the payout is low compared to CPC ads. But if you have high volume traffic, then you can earn good amount with CPM Ads.

3. Flat Free Ads Fee Ads allow to sell ad space on your website for specific duration. The price is based on the number of visitors your blog has. You can sell this type of ads by putting a “Advertise With Us” page on your blog. There are also third-party options like BuySellAds and AdEngage. 4. Affiliate Ads These are action based ads. You get paid only when the user interacts and does intended action like – downloading a software, making a purchase or requesting a free trial. You can sign up with many affiliate sites like Clickbank, Commission Junction or Shareasale. Benefits of using this type of ad is that the pay is higher compared to other forms of advertising. So, now that you have got an idea of different types of ads, you can decide the right method of monetization of your blog. And, you can choose a combination of more than one method based on your target audience and money.
Set Up Your Advertising Kit If you’re going to go the Flat Fee route, the first thing you need to do would be to set up an Advertising Page. Include all the metrics of your blog including traffic, the demographic of your visitors and the social media following along with your prices. You can even put all the details in the form of a PDF and name it as an  advertising kit, which can be downloaded or sent by e-mail. Now you would still need help with setting up the actual ads. You can do that by using WordPress Plugins.

Set Up Your Ad Using  AdSanity- Top WordPress Plugins For Ad Management

A WordPress Ad Management Plugin will allow you to optimize your ad placement and make most of  your advertising real estate. There are many WordPress based Ad Management Plugins that you can use. We recommend you AdSanity. It’s a beginner friendly WordPress Plugin that you can use to set up ads easily.

AdSanity

After installing AdSanity Plugin, the first thing to do is to go to Adsanity>>Create Ads and create an ad. There are many options for creating an ad. You can create a local ad hosted on your own blog, or you can create an ad served by an external ad network such as Google Adsense.

First thing you need to do is to write a title for your ad. This title will be used internally to identify this specific ad unit. Then you have to choose the size of the ad. You can place ads using Widgets. So, put the appropriate size for each ad unit.

If it’s a local ad, you can add a banner image yourself. Otherwise, you can paste the ad code you received from your ad network.

You can also group ads by creating ad groups. These ad groups can be inserted into sidebars and publications. You can choose the number of ads to display the total and select columns. This is especially useful when you want to display a bunch of ads in your sidebar.

Finally, click the Publish button to save your ad.

The plugin also allows you to set an expiration date for your ads. Just click the edit link in the meta-publication area and set an expiration date.